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food and lifestyle Publicist
About Kimberly Escobar & Thursday Media
Kimberly Escobar, president and founder of Thursday Media Inc., began her career as publicist at Grand Central Publishing (an imprint of Hachette) before joining the then-newly launched Flatiron Books (an imprint of Macmillan) to spearhead their lifestyles publicity.
The Right Blend of Savvy and Experience
Kimberly made a name for the Flatiron list with some of the most discriminating writers in media and her campaigns often graced the pages of everything from the New York Times to Bon Appetit. She regularly booked top-tier, national broadcast media such as The Late Show with Stephen Colbert, Good Morning America, The View, and The TODAY Show, in her campaigns.
She launched Isaac Mizrahi’s instant New York Times bestseller I.M., which included stops at CBS This Morning, multiple national NPR interviews, and a New York Times “By the Book” interview, among other major press. She crafted James Beard Award and IACP Award winning campaigns for Naz Deravian’s Bottom of the Pot and Between Harlem and Heaven by Alexander Smalls and JJ Johnson. Kimberly also led recent publicity campaigns for Jamie Oliver and Nigella Lawson.
Countless successful book tours
Kimberly has planned, executed, and traveled on countless national tours with stops in venues as large at 1500-seat theaters to the most intimate indie bookstores and restaurants. Of the countless successful national book tours that Kimberly has planned and executed for authors like Nigella Lawson, she considers a launch event for Adam Chandler’s Drive-Thru Dreams in partnership with Arby’s in Manhattan—replete with curly fries, roast beef sliders, cheese sauce, and writers from The New Yorker, The Atlantic, and the New York Times in the audience—to be her favorite event to plan to date.
She is now president and founder of Thursday Media Inc., where she continues to craft headlining media campaigns and attention-grabbing events for clients like the 2023 James Beard Award winner for Best Chef Southwest, Chef Andrew Black of the fine dining concept Grey Sweater.
Kimberly earned a B.A. from Virginia Tech, and lives in New York City with her husband and two well fed cats.